Learn how to uncover and leverage deep Consumer & Consumer Insights that will drive innovation & marketing activities,and accelerate your sales growth.
September 04, 2019 By John Ziegler
The Ultimate Guide To Uncovering Fresh Consumer Insights
First, let's answer the most obvious question. What exactly is a Consumer Insight?
Deep Consumer Insights are those golden nuggets of wisdom uncovered from data, research, and most importantly - places you would least expect.
The very best marketers listen, mine data, and find the answers to those burning questions on why consumers think and behave the way they do. Visually, we look at Consumer Insights in this way...
The key is uncovering BreakOut Insight that will unlock your businesses true growth potential. Each of us at BreakOut Marketer has experienced the power of a BreakOut Insight. We all have our war stories and are still creating new ones every day, but there in one thing we all love to talk about – and that is how a BreakOut Insight can literally change the playing field overnight.
The key is knowing that Insights can come from the most unlikely places.
Now, lets answer the not so obvious question. What can a deep consumer insight do for my business (or brand)?
Consumer insights should be at the core of everything you do, from marketing to innovation, and even your business culture.
With the right consumer insight, you can unlock massive businesses growth!
Each of us at BreakOut Marketer has experienced the power of a BreakOut Consumer Insight over, and over again. This is because we know that at the core of brilliant innovations and marketing – is a breakout consumer insight!
It is funny, the experts at BreakOut Marketer often share war stories during our live “Office Hour “webinar calls with members. And most of those stories have one common thread. How a BreakOut Consumer Insight can literally change the playing field for a business overnight.
Literally, change the game. All of us here at BreakOut Marketer have worked on or led businesses that have jumped in market leader share after launching a new marketing campaign or innovation. All due to a Powerful Consumer Insight that put the team on a new - more enlightened path!
If you want to learn how to uncover Breakout Insights for your business, download the ULTIMATE Consumer Insight Log and Toolkit today!
The ULTIMATE Consumer Insight Toolkit will give you some of BreakOut Marketers “Secrete Sauce” when it comes to how to uncover powerful consumer insights.
Need Proof? What do Unilever, Amazon, and Apple have in common?
At first sight, nothing much. They compete in very different industries, and while Unilever is firmly rooted in the 19th century, Amazon and Apple are unthinkable without the Internet. What they do have in common though is that they drive growth by meeting consumer needs better than their competitors do. Core to this consumer focus is their strategic drive in uncovering fresh and powerful Consumer Insights that are not (yet) obvious understanding of customer beliefs, values, habits, motives, emotions, desires, pain-points, or needs. Powerful consumer insights can be the foundation for a business's competitive advantage for years.
Deep Consumer Insights are those Golden Nuggets of Wisdom that is gained and only valuable when turned into stories that can share that Wisdom.
As marketers, you are most likely swamped with data. But data is only valuable when turned into stories that can share the wisdom gained from the data. Consumer Insights come to life when these stories are told in the voice of the consumer (first person) and done in a captivating way that when stated to your consumers they would stop and say, “Yup, that’s me! That's exactly how I feel."
With the ULTIMATE Consumer Insight Log and Toolkit we will share some of our proven approaches to uncovering consumer insights that can help you drive breakout business growth.
You will learn expert developed techniques that take key data points, consumer beliefs, attitudes, and behaviors – and teach you how to uncover fresh and not yet known consumer understanding or those golden nuggets of wisdom.
The 4 Essential Characteristics Of BreakOut Insights.
A BreakOut Insight Is At The Core Of Any Successful Business.
A deep consumer insight combined with a unique benefit or outcome that only you can deliver, will change the way consumers think and interact with your business. Their emotional bond with your business (or brand) will be strong and therefore so will their loyalty. At breakout marketer, our marketing and innovation experts will coach you step-by-step, using proven processes and techniques for uncovering breakout insights that will lead to a deeper connection with your consumers. Here is a classic example of how a breakout insight can change the sales trajectory of a business. Duncan Hines was one of the first businesses (brands) out with a pre-packaged cake mix: just add water and you're good to go. But this innovation didn't achieve its sales target and was on the verge of being discontinued. In depth consumer interviews got women to reveal (after a lot of probing) that they didn't feel they were being a good mother using something that required no effort. So Duncan Hines added a step: The consumer had to crack and add 2 eggs to make a successful cake. Advertising and packaging showed just that and this innovation of the time - took off! Now it would be hard to find a person who hasn’t baked a cake using Duncan Hines!
Consumer Insights Must Show Up At Every Consumer Touch Point.
Having a Deep Understanding of your consumers can be a potent asset for your brand. When the consumer insight connects, it makes consumers stop and say, “Wow! That’s me. That is exactly how I feel!” When portrayed with the brand’s message, whether through packaging, or with a new product, the consumer will stop and think, “Now, this was made just for me”.
At breakout marketer, our marketing and innovation experts developed proven processes and techniques; complete with the tools you need to help uncover deep consumer insights that will drive growth and a deeper connection with your consumers. Having a Deep Understanding of your consumers can be a potent asset for your brand. When the consumer insight connects, it makes consumers stop and say, “Wow! That’s me. That is exactly how I feel.” When portrayed with the brand’s message, whether through packaging, advertising or at the purchase moment, or with a new product, the consumer will stop and think, “Now, this was made just for me”.
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