Our experts developed easy to follow innovation and marketing execution plans that will give you the inside track on proven approaches to strategy, positioning, innovation, marketing, insights, advertising & promotion, and so much more!

Each execution plan is a virtual "how to" best innovate and market your brand!

Expert Bios

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    Graham Robertson
    BreakOut Marketer
    Chief Marketing Expert

    Graham spent 20 years in Brand Management leading some of the world's most beloved brands at Johnson and Johnson, Pfizer, General Mills and Coke, rising up to VP Marketing. In his career, he has won numerous Advertising, Innovation and Leadership awards. Graham played a major role in helping J&J win Marketing Magazine’s prestigious "Marketer of the Year" award. Graham brings a reputation for challenging brand leaders to think differently and to be more strategically focused.


    Graham has worked on household Brands such as LISTERINE®, ZYRTEC®, NICORETTE®, NICODERM®, BENADRYL®, LUBRIDERM®, VISINE®, ZANTAC®, PURELL®, LUCKY CHARMS®, CINNAMON TOAST CRUNCH®, FINISH® dish detergent and JET DRY®.

    “Graham Robertson has trained hundreds of marketers and marketing teams, worked on Billion Dollar Household Brands and now you can get this BreakOut Marketer Expert Plan which is like plugging a hard drive into Graham’s brain and downloading it to your desktop.”

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    John Ziegler
    BreakOut Marketer
    Co-Founder & CEO

    John honed his craft and built his career while working in advertising, brand management, and innovation development. While at GlaxoSmithKline (consumer), John managed household brands like Abreva, Tums, and global power brands like Panadol.

    John helped to spearhead development and rollout of Marketing and Innovation Best Practice Training Programs for GlaxoSmithKlineNA, and other Fortune 500 companies, and medium to small sized businesses.

    "Throughout my career, the thing I enjoy most, is helping those businesses that just need a little bit of a different perspective to unlock untapped and sometimes massive growth. I enjoy watching marketers and innovators eye's light-up when they gain a new level of Wisdom, and fully understand the potential impact that new understanding, or insight, or idea could have on their business or brand.

    Those moments are why I love marketing and why I am proud to offer you the very same marketing and innovation cutting-edge systems our experts developed and use to train marketers and innovators at every level, from beginners to pros."

    “John Ziegler has trained and developed many Marketing and Innovation Best Practices for Fortune 500 Companies. Helping those businesses unlock untapped growth. With 20+ years in Advertising, Marketing and Innovation, John has stewarded many household brands and won many advertising and new product innovation awards.”

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    Arthur Fox
    BreakOut Marketer
    Co-Founder & COO

    Arthur previously held the position of Global Director of Consumer Insights and New Products Identification of the Consumer Healthcare Division of Pfizer, where he created that organization’s first Global Consumer Insights Department and created and mentored its first domestic and global new products teams. The first innovation team he led was so successful at developing successful insights driven new product ideas it became the inspiration and template for its formal innovation program. He personally developed the concepts for and championed a number of innovative products on the market today including LISTERINE POCKETPAKS®.

    Arthur has provided leadership to creating insights, data analytics, marketing strategy, advertising, CRM, new claims and innovation programs for some of the world’s most iconic brands including: LISTERINE®, MASTERCARD®, NICORETTE®, SUDAFED®, BENADRYL®, ROGAINE®, HALLS®, ROLAIDS®, and SCHICK®.

    "Arthur Fox seller career includes developing Innovations like, “Listerine Pocketpaks” which quickly became A Household Name, was Time’s Best Inventions of 2002, and an instant hit with more than 100 million sold in YEAR ONE. Arthur continues to develop many Innovation Processes for many companies in the Consumer Goods Industry."

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    Rachael Wheatley
    BreakOut Marketer
    Chief B2B Marketing Expert

    Rachael brings both big and small business experience in ideation, marketing and business development having worked for a number of organizations and brands over her stellar career. Rachael has held senior positions at UK/US academic publisher Harcourt Brace, a UK top 50 law firm Morgan Cole and Jordans Ltd. Her real skill is in bringing strategic marketing thinking into businesses to support and create sustainable sales, largely for SMEs, so she really knows the ins and outs of smaller businesses!

    “Rachael brings both big and small business experience in ideation, marketing and business development having worked for a number of organizations and brands over her stellar career. Rachael’s skill is in bringing strategic marketing thinking into businesses to support and create sustainable sales."

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    Mayra Barreto
    Vice President
    Customer Care & Social Marketing

    Mayra is a social marketing master and has vast experience in developing customer service standards and ensuring the customer experience is consistently improved by literally walking in the "customers shoes" many times over, until she feels it is right for rollout.

    Mayra is fluent in 6 languages, which really helps us out at BreakOut Marketer, as we have members on pretty much every continent. Being able to speak to members in their native language for "a lot" of our members is a nice little benefit we can offer.

    "I really enjoy meeting new people and making sure that their questions or issues get resolved quickly. Even if that means interrupting a meeting to get that customer an answer. The customer is #1 - I got your back."

    "Mayra’s unique ability to combine her social marketing expertise, attention to Customer Needs (Priority #1 for Mayra), and being fluent in 6 languages, makes Mayra a no-brainer for her responsibilities here at BreakOut Marketer. Especially, given BreakOut Marketer’s global reach."

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    Rob Sheffield
    BreakOut Marketer
    Chief Innovation Expert

    As an experienced organizational learning professional with more than 25 years of experience, Rob has held management roles with Harcourt Brace Publishers®, Airbus® and the University of the West of England®.


    Rob’s strengths lay in helping people learn the innovation capabilities needed to align ideas to strategy; develop novel and useful ideas from insight to implementation testing; and helps leaders foster work climates that support sustainable innovation. Rob is particularly interested in working with people who want to apply their creativity to deliver hard-to-imitate innovation for their organization. To this end, Rob has worked with GE Healthcare®, EY®, Mercer®, Microsoft®, Maersk® and the UK National Health System®.

    “Rob’s strengths lay in helping people learn the Idea Generation (Ideation) capabilities needed to align ideas to strategy; develop novel and useful ideas from insight to implementation testing; and helps leaders foster work climates that support sustainable innovation."

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    Bella G
    BreakOut Marketer
    SpokesBaby

    Bella G

    BreakOut Marketer SpokesBaby

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    Jack Ziegler
    BreakOut Marketer Expert
    Former Worldwide President

    Former Worldwide President of GlaxoSmithkline Consumer Healthcare - a $6 billion dollar global business - think Sensodyne, Tums, Nicorette, Nicoderm etc and a lot of air miles. Ex J&J and P&G.

    Former Worldwide President of GlaxoSmithkline Consumer Healthcare - a $6 billion dollar global business - think Sensodyne, Tums, Nicorette, Nicoderm etc and a lot of air miles. Ex J&J and P&G.